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Posts Tagged ‘Search Engine Optimization

Google SEO Single Page Search Results A Possibilty

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In the last two weeks Google released the full international release of Panda for most languages.  Google has been testing infinite scroll in the web results (similair format as used in Google image search).  Google is also testing scrolling panes and columns in the search results.  Google Images are now more relevant and better at sourcing original image.  Bing added Yahoo data to Webmaster Tools so your numbers may appear higher.  Google + results are in the web search results.  Google Sitelinks are huge.  Google changed sitelink management in webmaster tools.

If Google moves to this kind of user experience, which it very well could, given that it’s already in place on Image Search, it could be good news for sites that rank beyond the first page of search results. Most people probably don’t click through to very many second, third (and beyond) pages when they’re searching. At least not most of the time. They may, however, be more inclined to do a little more scrolling. Granted, they may have to click to show more results (as seen in the video).

It’s a pretty nice user experience in my opinion. They don’t make you click at all though. It’s more like scrolling through your Facebook News Feed or Twitter timeline (both of which are pretty popular activities).

Google is always talking about improving the user experience, and I think this would do just that. Another reason why I believe they may end up going forward with this is the speed factor. Google has been all about speeding things up lately. The most notable examples of this include the launches of Google Instant and Instant Pages, which loads the result Google thinks you’re going to click on before you actually click on it.

Tell us what you think visit SEO London and leave a comment on this discussion


Written by bryanruiz11

August 24, 2011 at 5:10 pm

Get Your Website To The Top of Google

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If you’re doing business online you need traffic – human visitors coming to your website, viewing what you have to offer, and making a purchase of your products or services. The way that most potential customers find your business is through a Search Engine such as Google. Those businesses that occupy the first ranking position on the first page on Google are more likely to get a greater share of traffic than those that are further down the first page, or even worse, on another page. This article aims to provide some Google SEO tips (search engine optimization) that will help you achieve a higher ranking in the organic search results.

No one can guarantee that you’re going to get to Number 1, the top spot on Google. However, many people do achieve the top position on Google and other search engines through hard work, persistence and the right knowledge. So what factors can help you to get to the top of Google?

REPUTATION: Your reputation comes from what Google and other reputable sites think of your site and its content. Google really care about reputation and those sites that make it to the top of Google are considered to be the best and most reputable for that search term.

Reputation is created through good practice. Your reputation can easily be damaged through poor hosting, lack of branded domain name, swathes of unoriginal content and so-called black hat SEO techniques. Keeping a relevant blog, providing relevant articles or information, linking to reputable sites and having those sites link to you are ways to develop a positive reputation with Google.

AGE: This refers to age of your site, or most often, the age of the domain registration. If you’re planning to start a new website, it’s often better to get the website registered before you start working on the site. This way, Google values the age of the site from it’s registration date, not from the time that you start filling the site with content.

LINKS: Google likes you to be popular in order to place you top of their rankings. If your website receives lots of links from sites that operate with relevant areas to your own website content, then Google smiles upon you. This type of link is sometimes known as an inbound or incoming link. Although not as valued as inbound links, outbound links (those you make from your site to others) are also helpful to your ranking. Again these are tested by Google for their relevancy to your website subject matter and their own reputation and quality.

CONTENT: Google’s spider crawlers that ‘read’ the web actually assess and evaluate the quality of the content of your website. They know if you’ve endlessly repeated text, if you’ve just copied content from somewhere else and if you’ve overstuffed your content with keywords. Google likes high quality content that’s fresh, relevant and original.

These four areas all help Google to create a perspective on your website. If Google has a negative opinion of your website and its content, you’ll have to work very hard to get a positive one. If you want to get to the top of Google, you’ll need to continually work on all four of these areas to obtain and maintain the top spot on Google.

Written by bryanruiz11

August 14, 2011 at 5:41 pm

How An SEO Specialist Can Help Increase Your Site Visibility

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The increased demand for specialist SEO services in today’s world proves their worth in guaranteed top quality internet advertising and promotion of pre-existing or emerging online businesses. Their preference over other means of search engine optimization and advertising speaks volumes of their capability to turn a new business into an ecommerce and internet giant.

There are various advantages and long term benefits associated with the SEO performed by specialist SEO Consultants in contrast to other means and methods. The greatest advantage of all being increased and improved ranking on leading search engine on the internet.

This element can only be achieved if there are a few other factors involved. A skilled and experienced search engine optimization specialist can easily work his way through all these factors to achieve the final goal. A few steps that lead to better visibility on search engines are as follows:

* Selection of competitive keywords
* Ability of the website or advertisement to attract a greater traffic
* Greater Return on investment
* Unmatched optimization level
* Implementation of strategic ideas and planning to make the website stand out and provide a greater challenge for competitors

Specialized search engine optimization experts and professionals know how to work around all these factors in order to create a website and advertisement par excellence, work that guarantees long term profits and gains, with quick results. All this with better optimization than any other that different SEO companies can offer.

SEO specialists are mainly preferred over optimization companies and firms because of the cost factor, greater efficiency and flexibility in work. This is the core reason of the sudden demand and importance of these individuals in the eyes of all willing to establish or promote online businesses.

Traffic on a website only increases when it is led to by a set of highly competitive and carefully selected keywords based on good research. Keywords are the main factor that can give great competition to other players in the field, giving the website with better keywords, an upper hand and greater preference. This is because search engine optimization specialists and experts always aim to attract a greater traffic to the websites, but this too is much targeted traffic comprising of those people who can prove to be potential buyers and customers and one who are genuinely interested in the brand or the product. This factor plays a great role in the company or business’s future plans and promotions, according to the customers that it is dealing with. It automatically leads to greater knowledge of the needs and requirements of the clients and customers and products and deals can be modified and altered accordingly.

This is how an experienced and skilled SEO specialist or professional can assist a business in increasing traffic on its website, resulting in a boost in the overall business, return on investment, long term benefits and greater, improved rankings on all leading search engines and if a company wants to increase website traffic then its should hire such SEO experts

Written by bryanruiz11

August 14, 2011 at 5:29 pm