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Google Plus Exposed

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http://bit.ly/qY8yrn We all have to be very disciplined with our social networking involvement, and to be honest, I wish I could recommend to you to just stick with Facebook, Twitter and (possibly) LinkedIn.

But there’s no doubt that we now all have to get to grips with this new social media phenomenon – or leave a gaping hole in our online presence. And if you use SEO for traffic – then involvement with Google+ is not going to be optional.

On the other hand, we can look on Google+ as a new opportunity, rather than as another burdensome distraction – and I have to admit, I do like Google’s approach.

You can learn a lot about G+ just by playing with it, but a little guidance can get you up to speed in hours rather than days (or weeks, if you miss some vital concept).

Google Plus Exposed – just the job to help you avoid floundering through your learning experience. Save yourself a some hours and get ahead of the curve on G+: @foursquare @identi @lj @photobucket @pingfm @plaxo @plerb @plurk @snapfish @sonico @twitpic @twitter @meme @yahoo @yfrog @youtube

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Written by bryanruiz11

August 26, 2011 at 12:59 pm

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Search Engine Marketing SEM London

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http://bit.ly/qbBu0O The London search engine marketing & optimisation team that gets big results.  Get expert solutions from  Search Engine Marketing London , the leading SEM specialists. Services include SEO, SEM, mobile marketing and social media marketing.

(SEM) UK Search Engine Marketing London, Placement & Website Promotion

Search Engine Marketing London – We can do a great deal to assist you in ensuring that the marketing effort is a success. You may pay more for our services than you would to handle the search engine marketing on your own but the results you gain from the effort will likely be significantly higher. Hiring a specialist to assist you in your SEM campaign is even a worthwhile endeavor if you have some experience. Competing in a competitive niche can require expert knowledge to help you rise above the competition. @foursquare @identi @lj @photobucket @pingfm @plaxo @plerb @plurk @snapfish @sonico @twitpic @twitter @meme @yahoo @yfrog @youtube Search Engine Marketing Search Engine Marketing London sem

Written by bryanruiz11

August 26, 2011 at 12:48 pm

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Page 1 Google Expert

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http://bit.ly/rqW6jB

Page 1 Google Expert

Leverage the power of Google to succeed in your online business! Become a page 1 Google expert and see your website getting flooded with potential buyers by simply using Google tools to your best advantage!

Has your SEO Company failed to yield adequate results? Are you broke after spending thousands of pounds on marketing tactics you thought were creative and potent? Are you still trying to unravel cyberspace trends and social media optimisation techniques which continue to remain as elusive as ever? Is your cash crunch giving you sleepless nights? Are you depressed, dejected and completely disillusioned with the course your life has taken? Do you think your financial position is adversely affecting your social image?

Establish Yourself as a Brand Name with Google Tools to Help Marketers Succeed

  • Catch the attention of search engine users, gear them to your website and convert them into long-term clients!

Find out more, visit SEO London and grow your contact list, add BIG INDUSTRY NAMES to your client list. Learn some crucial tricks and tips and give a massive boost to your marketing career even become a page 1 Google expert. @foursquare @identi @lj @photobucket @pingfm @plaxo @plerb @plurk @snapfish @sonico @twitpic @twitter @meme @yahoo @yfrog @youtube auto loan calculator autoblog autotrader autotrader san diego autotrader.com.mx autozone draft magazine draftfcb drafting table draftsight Page 1 Google Expert

Written by bryanruiz11

August 25, 2011 at 10:38 pm

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Google SEO Single Page Search Results A Possibilty

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In the last two weeks Google released the full international release of Panda for most languages.  Google has been testing infinite scroll in the web results (similair format as used in Google image search).  Google is also testing scrolling panes and columns in the search results.  Google Images are now more relevant and better at sourcing original image.  Bing added Yahoo data to Webmaster Tools so your numbers may appear higher.  Google + results are in the web search results.  Google Sitelinks are huge.  Google changed sitelink management in webmaster tools.

If Google moves to this kind of user experience, which it very well could, given that it’s already in place on Image Search, it could be good news for sites that rank beyond the first page of search results. Most people probably don’t click through to very many second, third (and beyond) pages when they’re searching. At least not most of the time. They may, however, be more inclined to do a little more scrolling. Granted, they may have to click to show more results (as seen in the video).

It’s a pretty nice user experience in my opinion. They don’t make you click at all though. It’s more like scrolling through your Facebook News Feed or Twitter timeline (both of which are pretty popular activities).

Google is always talking about improving the user experience, and I think this would do just that. Another reason why I believe they may end up going forward with this is the speed factor. Google has been all about speeding things up lately. The most notable examples of this include the launches of Google Instant and Instant Pages, which loads the result Google thinks you’re going to click on before you actually click on it.

Tell us what you think visit SEO London and leave a comment on this discussion

Written by bryanruiz11

August 24, 2011 at 5:10 pm

Google SEO Single Page Search Results A Possibilty

leave a comment »

In the last two weeks Google released the full international release of Panda for most languages.  Google has been testing infinite scroll in the web results (similair format as used in Google image search).  Google is also testing scrolling panes and columns in the search results.  Google Images are now more relevant and better at sourcing original image.  Bing added Yahoo data to Webmaster Tools so your numbers may appear higher.  Google + results are in the web search results.  Google Sitelinks are huge.  Google changed sitelink management in webmaster tools.

If Google moves to this kind of user experience, which it very well could, given that it’s already in place on Image Search, it could be good news for sites that rank beyond the first page of search results. Most people probably don’t click through to very many second, third (and beyond) pages when they’re searching. At least not most of the time. They may, however, be more inclined to do a little more scrolling. Granted, they may have to click to show more results (as seen in the video).

It’s a pretty nice user experience in my opinion. They don’t make you click at all though. It’s more like scrolling through your Facebook News Feed or Twitter timeline (both of which are pretty popular activities).

Google is always talking about improving the user experience, and I think this would do just that. Another reason why I believe they may end up going forward with this is the speed factor. Google has been all about speeding things up lately. The most notable examples of this include the launches of Google Instant and Instant Pages, which loads the result Google thinks you’re going to click on before you actually click on it.

Tell us what you think and leave a comment on this discussion below

Written by bryanruiz11

August 24, 2011 at 4:31 pm

Posted in Uncategorized

Using Google Analytics To Boost Your SEO

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The standards of SEO have changed drastically. Getting high ranking is just not enough now. Getting hordes of traffic is not enough. What you need is conversion. The number of people visiting your site should change to leads or sales. Google Analytics can help you in analysing the traffic trends on your website, and direct you in making the right changes in your SEO techniques.

Creating Filters:
With filters, you can weed out the data you don’t want in your reports. For multiple filters, you can create multiple profiles to track different filtered data. However, have one master profile that has all your data. You must create filters within your Profile Settings page. Here is more on creating multiple profiles. Andre Scholten of Yoast.com also stresses that in order to get the right ranking in Google Analytics report, a new filter is needed. He says, “Well, you can’t specifically track the exact position of the keyword that was clicked like you can do with AdWords. But it is possible to determine the page he was on. A ranking tool can tell you over and over again that a certain keyword is around position 15 in Google while Google Analytics claims he is on page 1 (position 1 to 10). This effect can come from ‘personalized search’ or ‘local results’ that can influence the Google rankings dramatically. ” See his tutorial on how to use and understand the filtered data here.

Advanced Segments:
Advanced Segmentation is a tool with which you can filter the Analytics data in a report, without having to create separate profiles. You can then keep track of different groups and traffic sources and also analyse their behaviour. These segments can be created from the control bar at the top of any report, or the Advanced Segmentation section underneath the list of your reports. To set them up, click on “Advanced Segments”, click “Create new custom segment” and then you can add your dimensions and metrics. You can segment organic visits including your brand name, or visits that are made after words like – ‘help’ or ‘ways’ or ‘buy’. You can go in depth, analyse for instance the referral traffic that you are getting and their conversions. Here is a very helpful blog on Advanced Segmentation.

 

Custom Reports:
It is of prime importance to customise your Analytics. You should know what works for you. Now, you may be happy by knowing general stuff about number of visits, from where, bounce rate etc. But how does all this relate to the most important word- conversions? This you can gather from ordering a customised report. On the dashboard- Follow these steps:

Custom Reporting–>Manage Custom Reports–> Create new custom report–>

At this stage, you can drag and drop your metrics and dimensions. You can always, save the report and modify the metrics to see further insights.

Creating Goals:
Setting up goals is the best way to achieve conversion. Google Analytics helps you evaluate how well your site is moving towards the goal in your mind. A goal varies for every site- and so does the funnel. This is the process of setting up a goal:

Overview section–>Edit–>Add Goal ( in the Goals section).

Now you can set the sales as a goal for an e-commerce site and time spent on a page for a publishing site as your goal.

After that Name the Goal–> define URL Destination as the Goal Type–> For Goal Details select Head Match for match type, and /feeds as the Goal URL

Here is the detailed process of setting up and analysing goals.

Google Analytics looks simple but has has many layers and provides data that you can filter-segment and then customise it to set better goals that lead to conversion. Being an SEO, reviewing these customised reports will help you work better on your site and convert every visit into something profitable. The conclusion is simple- Get more out of Google Analytics.

Written by bryanruiz11

August 17, 2011 at 4:28 pm

Posted in Uncategorized

Google SEO – 10 Ways To Lower Your Ranking or Get Banned

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Here are some sure fired ways to lower your ranking and get the worst search engine results. These are the worst of the worst dirty tricks, and they can lower your Google ranking or just get you banned.

seoGetting page views at any cost is not a good tactic. It never works in the long run, even if it may work for a short while. Beware of any company that recommends you employ any of these techniques.

1. Cloaking

You can design your website to be efficiently catalogued by Google, and you can specify which sites should be cached or ignored by Googlebots. Designing your Web site so that search engines see one thing and visitors see totally different content is called cloaking. This can be done with redirects or with programming, and it’s strictly verboten.

Nobody likes to be tricked this way. If they’re looking for a website on knitting, they’ll be very ticked to end up on a website about horses. Or ads. Let’s face it, the redirected site is never about anything fun. Cloaking your Web site is a sure-fire way to get banned from Google and probably the worst thing you could do for Google.

2. Duplicate Content

Spam sites sometimes try to collect page views by duplicating the same content on multiple pages. Don’t copy and paste large amounts of text from your own pages, and certainly don’t violate copyright by copying content from elsewhere. Google has been known to ban sites that duplicate too much content or at least severely penalize their ranking in search results. This can occasionally cause problems, because some spamming Web site might be duplicating your content. If you find someone violating your copyright this way, you can let Google know.

3. Have a Robot Write Your Web Site

Just as it’s a bad idea to duplicate content, it’s a worse idea to get a machine to write your content for you. There are programs out there that duplicate the same content but make a few changes here and there. If Google catches you, and they’re pretty good at catching this, you can kiss your page views goodbye. Write your own content. That’s as simple as it gets. Don’t buy “instant AdSense” Web sites. If this really made lots of passive money, they wouldn’t be selling them.

4. Add Keywords that Don’t Relate to Your Content

When you list keywords, do list keywords that directly relate to your site, and don’t repeat the same keyword multiple times. Spamming keywords by listing every word in the dictionary is a great way to have your ranking lowered in Google. Likewise, don’t use the trademarked names of products made by your competitors as keywords. At best it’s a bad user experience, at worse it can get you sued by those competitors.

5. Link Exchanges and Bad Neighborhoods

Linking ordinarily would make you a good neighbor and a good citizen of the Internet. However, just because someone links to you does not obligate you to link back to them. Sometimes you do get judged on the quality of the friends you keep. Google calls spamming sites bad neighborhoods, and linking to them could lower your PageRank. Link exchanging programs, paid link placement, and other schemes to manipulate PageRank are far worse sins. You may get away with it for a while, but eventually Google will catch onto the sceme, and your search results will drop like an anchor.

6. Hide Text

Don’t try to hide keywords by making the background color the same as the font color. This is called keyword stuffing or fontmatching. Google and other search engines are increasingly sophisticated at catching this, and they’ll likely remove any offending Web sites from their search engine index. Likewise, watch how small you make the text. In a variation of keyword stuffing, some people try to put teeny tiny text at the bottom of a page. It doesn’t work.

7. Title Stacking

Don’t try to add extra <title> tags for more keywords. This cousin of keyword stuffing is called title stacking, and it won’t win you any friends at Google. One title per page, although you may separate that title with a dash to hit a few more keywords that do relate to your content, such as “Pie Crust Recipe – Homemade Pastry Dough.”

8. Distribute Viruses, Trojans, or Other Malware / Badware

If your site is distributing a virus, trojan, or other badware, Google’s going to remove you from their index for the public good. This should be a no-brainer. Double check any software you agree to distribute to make sure it isn’t harmful, and make sure your server is secure, so that hackers don’t decide to hijack your Web site and distribute malicious software for you.

9. Doorway Pages

Doorway pages or Gateway pages are pages that are optimized for one key term but are really designed to be gateways to lead you to different content. For instance the “blueberry,” “strawberry,” and “orange” gateways might all be designed to get you to go to “fruit punch.” Doorway pages usually have very little in the way of original content and often cloak or redirect users to the intended Web site. Be aware of affiliate programs, because some of these may look like doorway pages to Google.

10. Automated Inquiries

Google doesn’t appreciate robots writing your content, and they’re even less appreciative of robots checking your ranking. Automated Google queries and automated link submission are both against Google’s terms of service, and both of them can get your site banned. They tie up computing resources for everyone.

In Conclusion

Optimize your Web site for Google by designing a clear, well organized site. Gather traffic by writing original content. Don’t try to trick people or take the lazy way out of making a good site. Focus on the ‘User Experience’ (users spend more time on your site surfing deep into relevant pages that will indicate to Google that they delivered a very relevant result)  also build your popularity on social networks such as Google+, Facebook & Twitter as this is probably the biggest signal to Google that likely to boost your rankings.

 

Written by bryanruiz11

August 16, 2011 at 2:14 am

Posted in Uncategorized